Saturday, April 19, 2008

Green, its not just a color anymore.




Walking through the Barnes and Noble I saw a table full of "green" books. Yes, at least a portion of the cover art was green, but I'm not talking about the color. Green is about an attitude of conservation. This isn't your Fathers conservative (unless your Father was a hippie). If you really want to know what is meant by green I suggest a quick review of the NYT Sunday Magazine from 4/20/08. Like much of the current writing it focuses on the notion of reducing one's carbon footprint. Meanwhile, in the opinion page of that same paper Nicolas Kristof suggests that the current efforts of government and corporations fall far short of what is required to make a real difference. In the meantime, we as individuals, with our low flow shower head, our hybrid car and our recycling project don't see the large scale willingness to change and sacrifice required to make a real difference. The high cost of fuel and food is getting our attention. I think change will be driven by both an increased awareness of problems and solutions, and by an increased willingness to change our behavior as individuals, as corporations and as a country.

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